Tired of blending in with the rest?

BLEND OUT.

I help smart brands

From conception to execution, I help your brand unleash its creative capacity—to tell your story in ways that forge emotional connections and spark loyalty, likability, and social stickiness.

I help brands unleash their creative capacity—to tell their story in ways that spark loyalty and likability.

Ready to unleash the full potential of your brand?

In today’s convoluted and complex markets, consumers continue to increase in sophistication and standards. Standing out is more challenging and more critical than ever. Effective communication, professional appearance, and lead intelligence are table stakes for modern business success. I can help you get there.

Creative evolutions are my specialty. Through visually stunning, emotionally gripping brand and user experiences, I help transform businesses into the best versions of themselves . I can help you deploy creative strategy that cuts through the clutter, captivates your audience, and drives real results.

Harness the power of creativity

I craft beautiful, intuitive websites and apps that truly connect with users, driving engagement, conversions, and satisfaction. My process is hands-on and heartfelt, starting with understanding your audience through user research, followed by creating wireframes, interactive prototypes, and rigorous usability testing. This ensures your digital products are both stunning and functional. Whether working solo or leading a talented team, my goal is to bring your digital dreams to life with passion and creativity.
Your brand goes beyond a logo—it's the stories, visuals, and values that shape your customers’ perceptions of you. I specialize in branding that resonates and builds loyalty with your audience. My brand process is tailored for ‘the 'experience economy,' encompassing strategic positioning, logo design, tone of voice, design systems, collateral, and brand guidelines, as well as maintaining consistent brand execution across all touch points.
I develop multi-channel creative campaigns that blend data-driven insights with compelling ideas, executing campaigns that not only reach your audience, but also convert them into customers. From digital ads and social media to video production and trade shows environments, I create concepts and hooks that generate engagement, social buzz, and revenue. I also lead teams to deliver seamless campaign execution throughout the process.
From digital illustrations, email marketing, and digital ads to traditional advertising and print collateral design, I handle a variety of creative tasks. I also work on creative copywriting, packaging design, video directing (including storyboarding, editing, and production oversight), and photo retouching. This diverse experience allows me to help your brand shine across all mediums.

a composition of modern marketing concepts in bright colors

Areas of focus

What I can do to help you

Welcome to the art of business. I have a track record of turning insights into action and ideas into results. I help clients blend the spark of creativity with the science of data to level up and achieve their performance goals through...

Boba

Leo

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About

I’m a designer, creative leader, loving husband, and father of two kids (plus three cats).

At 40 years young, I bring over 16 years of experience in the creative industry as a designer, manager, and director. By day, I’m a mild-mannered CD at Triple Threat, a healthcare and pharma agency located just outside of NYC. In my past life, I’ve worked at prominent ad and digital agencies (as well as in-house for tech companies) across the US.

I’m a proud Kutztown University design school alumnus, and currently reside in beautiful St. Augustine, Florida. When I’m not working or spending time with my fantastic family, I’m also a horror movie buff, traveler, writer, amateur video editor, scuba diver, gamer, and action figure collector. I thrive on collaboration and continuously strive to stay ahead of industry trends, ensuring my work is innovative and impactful.

I’m Vic

Hi

Just some of the brands I’ve had the opportunity to work with over the years...

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Frankie B.

Customer Support

Dynamic Speaker, Persuasive Seller, and Thought Leader

I believe that narrative is immersion, that’s why I work to be an engaging storyteller, adept at transforming initiatives into compelling stories that inspire clients, audiences, and mentor designers.

Client Satisfaction Champion

I build genuine rapport with my clients. Getting to know them as people helps make make the process as rewarding as the results. My clients also appreciate my consistent, high-quality outcomes and easy-going, down-to-earth approach, and typically return for repeat projects.

Revenue Growth Strategist

I drive progress and boost revenue through effective creative direction while leading both projects and teams. With successful pitches, efficient project management, and conversion optimization tactics, I consistently deliver measurable growth for businesses that entrust me with their initiatives.

Always “Hands-On” and Up-to-Date

Despite moving into leadership roles, I remain very “hands-on” in my daily work. My passion for art and tech keeps me actively involved with the latest strategies, methods and tools. I stay current with new features, trends, and best practices, sharing knowledge with my team through demos and group workshops, to ensure the work remains cutting-edge.

Master of Multiple Industries

I’ve brought award-winning designs and strategies to life across healthcare, finance, real estate, professional sports, franchise development, and more. My portfolio reflects that, with notable clients like Allstate, PGA, and Four Seasons Resorts, Berkshire Hathaway, and more. That’s proven and adaptable experience that ensures you get top-tier results.

Proven Creative Leader

I have experience leading and empowering creative teams of all sizes, mentoring junior to senior members with empathy and accountability. I optimize team operations to maximize productivity and creative output without stifling innovation.

Areas of expertise

Why should you give me a shot?

LinkedIn is full of good talkers and theorists—I'm a lot more than that. I don't just talk the talk; I've walked the walk. As both a thinker and a practitioner by nature, I teach my teams to lean into problems with courage and curiosity. I combine strategic vision, hands-on expertise, and a human touch to deliver results that matter. I don't just lead; I lead by example.